HubSpot Senior Director, Sales Strategy & Operations (APAC) • 10mo
The goal of the handoff is to ensure a smooth transition for the lead, so they don't feel dropped or confused, and for both teams to have all the context they need. This starts with a shared tools between Marketing & Sales to allow both teams working from the same source of truth, and understanding the customer journey. I currently work at HubSpot and we use HubSpot CRM as the central hub - Marketing can see all sales activities, and sales can see every piece of content a lead engaged with b ...Read More
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