Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • Jun 11
Trying to do too much, too fast, without a clear business outcome. The fastest way to kill a RevOps initiative is to turn it into a massive transformation program with too many stakeholders, too many metrics, and no clear "so what?". People lose interest, sellers see it as extra admin, and leadership struggles to connect the effort to results. I've seen plenty of initiatives start with great intentions and die under their own weight because they tried to solve everything at once. My approach is ...Read More
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