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When you think about "revenue acceleration," what does that actually mean in practice versus how most companies define it?

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  1. Ignacio Castroverde
    Ignacio Castroverde

    Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • Jun 11

    Most companies think revenue acceleration means more pipeline, faster. That's part of it. But it's a pretty narrow way to look at it. To me, it's about removing friction across the entire revenue engine so the business can grow faster and more efficiently. Not just generating demand. Helping the right opportunities move through the system with less effort and a better chance of actually closing. That means better targeting, better qualification, cleaner pipeline, faster approvals, stronger partn ...Read More

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