As a product marketer, I run multiple projects simultaneously. In such a scenario, stakeholder management becomes an operational task. Is there a checklist that you follow to ensure efficiency?

This is a common problem no matter what function you're in. Its about stakeholder management in complex, multi-threaded project environments. Really its about project management 101.   A few tips: Before starting the project, get everyone's buy in on their role in the project. Use a RACI if that's the culture, or at least a simple document saying if someone is in the 'working team', 'approval team', informed/consulted team etc. This will ensure expectation management up front. If someone comes u ...Read More

You're right, it's an operational beast! I use a multi-project checklist with: Projects & communication plans DACI charts for each project Preferred communication styles & schedules But the real game-changer? Building relationships: 1:1 meetings with PMs & leaders: Connect early for smooth sailing. Effective 1:1s: Prepare agendas, actively listen, offer support. Bonus: Remember, be enthusiastic, passionate, and data-driven to build relationships, so things run smoother when it gets i ...Read More

Totally empathize with this! When projects start to creep into the "dozens of stakeholders" size, you end up with a lot of work just keeping people updated. Some golden rules that I use: Create durable documents that outline the 5 Ws (who, what, where, when, why) for the project. Having robust documentation means everyone reads the same thing—and you don't have to have the same meeting with tons of people! Create milestone moments. I addressed this in another question but I create 20% and 80% re ...Read More

I don’t use a particular checklist however I always like to build a stakeholder matrix. This is a framework that allows me to keep track of all stakeholders, their role in the project, their responsibilities, and the frequency of communication I need to maintain. I start by identifying all directly and indirectly involved stakeholders. List everyone who has influence on important decisions that can impact your team, project, or funding. Then map them based on the R&R framework used at your c ...Read More

There is no checklist but a routine I do every week to ensure I progress toward my goals and feel a sense of accomplishment at the end of each week. Every Monday, I write out my top priority and the three things I will accomplish this week. I share those with my team, my boss, and my stakeholders to get alignment and set expectations of where my time will be focused this week. Occasionally, my boss, team, or stakeholders will ask to adjust based on their view of the business. I weigh the options ...Read More

For a large cross-functional project, there are three keys to keeping everyone on the same page & running efficiently: Align on the high-level objective: When kicking off a new project, it's crucial to outline the vision for what you're trying to accomplish and what success looks like. I typically will do this in a joint Google Doc or Notion page and ensure that it's distributed ahead of time so stakeholder feedback can be incorporated. We'll then do a formal meeting to review & address ...Read More