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What would you consider in-scope vs. firmly out-of-scope for the role of a Campaign Manager?

This role often has poorly defined boundaries which can result in boiling the ocean to the point of ineffectiveness

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3 Answers
Demand Generation Career Path
  1. Helana Zhang
    Helana Zhang

    Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 7mo

    This is a good question but I'm going to give a nuanced answer. The reason being the 'Campaign Manager' role may be defined differently at different companies. Here at Atlassian, our Campaign Managers typically have 3+ years of marketing experience and are more focused on campaign and channel execution and measurement as they get started. This means they are taking the strategic plan from a DG Strategist or ABM Strategist, making channel and/or vendor recommendations, working with PMMs on the co ...Read More

    764 Views
  2. Sierra Summers
    Sierra Summers

    INFI VP of Marketing • 9mo

    It’s not a simple answer because every company defines this role differently. What I can offer is a framework for clarifying it within your own organization. Start by documenting everything currently being done to support campaigns—every task, no matter how small. That means everything from writing social copy, getting legal approvals, and scheduling content to pulling reports and analyzing performance. Having a comprehensive list is key. From there, use a RACI-style chart to map out responsibil ...Read More

    993 Views
  3. Jeff Jewett
    Jeff Jewett

    OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 7mo

    A campaign manager turns a strategy into a targeted, measurable program. They own the full lifecycle of specific campaigns, including researching audiences, planning messaging and channels, coordinating creative assets and budgets, and tracking performance to optimize ROI. They lead cross‑functional teams and delegate tasks rather than executing every detail. In scope: Operationalize market research into segments. Plan and execute multi‑channel campaigns, managing timelines, budgets and creative ...Read More

    491 Views

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