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How often and when do you typically get feedback on collateral from the teams that will use it?

I've found that it's valuable to get feedback from 1-3 reps on a high-quality first draft, and sometimes, even the final version to ensure it will work for the team it's using it, but it often takes more time than I'd like

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2 Answers
Stakeholder Management
  1. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y

    Getting feedback on assets and collateral from stakeholders is a key part of Product Marketing's job. What I like to do is create a tiger team of people you can count on. This could differ of course depending on the asset but should likely include a mix of salespeople (pre-sales, AEs/reps, SDRs, etc.) and probably some of the post-sales teams as well (CSMs, PS, Account Managers, etc.). Many times you will know the people to include but sometimes you'll need to ask managers for nominations. It's ...Read More

    1,383 Views
  2. Jason Perocho
    Jason Perocho

    Amperity SVP, Head of Marketing • 2y

    Great question! My stakeholders are generally extremely busy, so I try to limit the times I go to them for feedback. What I found worked the best was going to them when there was still a lot of wiggle room to adjust the asset. Concept: I bring the concept to the stakeholders to ensure it's an asset they would use. I also have the stakeholder review messaging and takeaways to ensure the asset is valuable. Second Draft: I bring them a draft to get feedback and ensure they have a say of what should ...Read More

    409 Views

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