How do you best align internal stakeholders with the story you plan to tell about your product beforehand, and how do you mitigate when stakeholders have opposing opinions?
1 Answer
Amazon Web Services (AWS) Head of Product Marketing • 6mo
This is a great question, because it hits on one of the most critical lessons I learned the hard way early in my marketing career. I used to spend hours and hours solo cr...
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What are your steps to winning over the different senior stakeholders around the business around the product story that you're crafting?How does storytelling differ for the internal vs. customer facing audience, if at all?What are your recommendations for embedding consistency in storytelling across cross-functional teams?What’s your process for getting cross-functional teams (sales, product, execs) aligned on a single brand story?What are some tips for finding new ways to talk about the same problems? Or: How do you better differentiate your story when others in the space are talking about the same things?How do you get alignment across the org in the story and messaging?