When selling a technical product, how do you work with sales engineering and how might that differ from working with sales reps?
2 Answers
Okta Senior Manager, Product Marketing & Analyst Relations • 11mo
The most effective ways to work with sales engineering for a technical product include:Build reference architectures: Have your PMM, Technical Marketing, or PM teams docu...
10451 Views
Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 11mo
Great question - and one that I think about daily!While I engage each team a bit differently, I still think of Sales and Sales Engineering (or Solutions Consultants) as p...
639 Views
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