When selling a technical product, how do you work with sales engineering and how might that differ from working with sales reps?
2 Answers
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
The most effective ways to work with sales engineering for a technical product include:Build reference architectures: Have your PMM, Technical Marketing, or PM teams docu...
10439 Views
Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 10mo
Great question - and one that I think about daily!While I engage each team a bit differently, I still think of Sales and Sales Engineering (or Solutions Consultants) as p...
639 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
What is the best approach to working with sales? Other products are taking up sales rep mind share. How can my products compete for mindshare?How is AI influencing the Sales roles and Outcomes, Customers, etc.?how does sales enablement differ for product led orgs v. sales-led orgs. How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?How can I quantify product marketing work done for sales teams?