Okta Senior Manager, Product Marketing & Analyst Relations • 1mo
Compelling messaging spreads without you pushing it. Everything else is a leading indicator. Tests my team runs: The Gong parrot test. In your next 10 discovery calls, count how often prospects use your exact words back at you. When buyers pitch your product to themselves, it's lodged The sales improv test. Listen to 5 cold calls. Are reps using your language naturally, or reverting to old habits? The "so what" test. Read every line and ask "so what?" If there's no answer, cut it The mom test. C ...Read More
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