Okta Senior Manager, Product Marketing & Analyst Relations • 1mo
Frameworks are guides, not scripture. The mistake I see most often is PMMs treating classic frameowrks like a fill-in-the-blank exercise instead of a thinking aid. How I recommend approaching it: Start with the job to be done. Are you launching a new category, repositioning against a new competitor, or expanding into a new segment? Each calls for a different tool. New category needs narrative. Repositioning needs sharp contrast. Segment expansion needs "jobs to be done" work Pressure test with t ...Read More
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