Okta Senior Manager, Product Marketing & Analyst Relations • 1y
Materials most valuable for SaaS sales enablement include: Maturity model: build a maturity model for your domain and a questionnaire to assess where customers fit on that. Then provide a third party assessment on how they benchmark against their peers. Use that to be a consultative seller to show customer gaps and how to improve. Case studies: highlight customer challenges, key messages and use cases, with reference architectures, products used and which competitors were in the mix. Competitive ...Read More
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