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What skills do you consider most important to transition from PMM to Sr. PMM?

Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingJune 15
  • Communication and executive presence (and if in a management role, delegation).

  • As one moves into more senior PMM roles, it becomes more about the softer skills (you already know how to do the core job!)

  • In a senior role, your success depends a lot on how well you can communicate internally (upward to execs, to peers, to different departments and/or leaders in the business) and externally (with customers, prospects, analysts, influencers etc).

  • Learning how to clearly articulate your position in a way that resonates and influences will be key to you and your teams success

  • If managing a team, communication remains critical (provide transparency about leadership decisions, explain the why behind decisions, share information from other teams) but delegation will be your superpower. How can you elevate your team by giving them responsibilities that challenge them and help them grow? All while freeing you up to focus your time on coaching them (and the team) and making space to strategic think and work on meaty, cross-functional business initiatives.

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Kelly Kipkalov
Kelly Kipkalov
Carta Vice President Product MarketingDecember 19

In our PMM career ladder at BILL we evaluate PMM career progression in the following areas:

  • Ability to uncover market insights

  • Influence product strategy and development

  • Create positioning and messaging

  • Orchestrate Go To Market plans

At the level you're asking about - PMM to Sr PMM - there are two areas we look for a step change in performance. (1) We like to see more fluency in your ability to leverage market research to bring insights back to product managers; and (2) and we also like to see that not only can you execute against a GTM plan, you have started to create small scale GTM plans, and that you are able to drive execution through others in marketing.

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Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28
  • Build great relationships across the org

  • Have a strong internal brand associated with something people look to you for (Ex, you are the goto person for X) - show value and expertise you bring

  • Strong communication, presentation and storytelling skills will take you really far

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