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What skills do you consider most important to transition from PMM to Sr. PMM?

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4 Answers
  1. Aurelia Solomon
    Aurelia Solomon

    Salesforce Senior Director, Product Marketing • 3y

    Communication and executive presence (and if in a management role, delegation). As one moves into more senior PMM roles, it becomes more about the softer skills (you already know how to do the core job!) In a senior role, your success depends a lot on how well you can communicate internally (upward to execs, to peers, to different departments and/or leaders in the business) and externally (with customers, prospects, analysts, influencers etc). Learning how to clearly articulate your position in ...Read More

    1,600 Views
  2. Kelly Kipkalov
    Kelly Kipkalov

    Carta Vice President Product Marketing • 2y

    In our PMM career ladder at BILL we evaluate PMM career progression in the following areas: Ability to uncover market insights Influence product strategy and development Create positioning and messaging Orchestrate Go To Market plans At the level you're asking about - PMM to Sr PMM - there are two areas we look for a step change in performance. (1) We like to see more fluency in your ability to leverage market research to bring insights back to product managers; and (2) and we also like to see t ...Read More

    706 Views
  3. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 2y

    • Build great relationships across the org

    • Have a strong internal brand associated with something people look to you for (Ex, you are the goto person for X) - show value and expertise you bring

    • Strong communication, presentation and storytelling skills will take you really far

    399 Views
  4. Paul Rudwall
    Paul Rudwall

    Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y

    I often get asked about the difference between a PMM and a Sr. PMM, and I think it’s a critical distinction to understand. In my opinion, the difference is less about what you do and more about how you do it. Some of the key distinctions I see include: Self-Reliance: As you move into a Sr. PMM role, you're frequently expected to be able to do a task or a project with significantly less oversight than a PMM. While coaching and feedback are still part of the process, you should be able to take a p ...Read More

    1,096 Views

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