I have to do a global roll out of a new first call pitch deck. How do I make it interesting?

To get people excited about a new deck, make sure the message and content is solid by getting feedback from sales, subject matter experts, product managers, executives, sales engineers, solution consultants, analysts, consultants, customers -- as many stakeholders as possible. The magic is in the iteration and fine tuning. Put it in the hands of a target group of highly engaged and successful sales folks and battle test it in the field with these “beta” users, even offer to join their calls and ...Read More

Love this question! Definitely a daunting task for any PMM. Here are my top three suggestions: 1) Incorporate customers 2) Get sellers to present 3) Make it a competition. Incorporate Customers - This can be hard to do but it will go a long way to making it land. In the past, I've done this with a video showing a bunch of customers talking about their business and the challenges they are facing. You could also invite a customer for a fireside chat and be sure to ask them questions that hit on ke ...Read More

Like any good story, make it relevant. I use different slides showcasing similar concepts and tailor it by region, segment, or audience type. Examples: If I want to show traffic figures, I would use the regional version because it is more applicable. If I want to use customer examples or logo slides, I would pick the success stories from that region or that segment. If I am sharing this with a C-level audience, I would focus on their overall business goals and strategic functions vs specific tas ...Read More

Ideas: Bring on an enthusiastic customer and have your best rep pitch to them.  Make your best rep role play as a customer and have your CEO pitch to them.  This is a pitch inside a pitch. Start by explaining how this deck will solve your reps' top 5 objections. Then proceed to show them how.  Tactics will depend on how big the change is. Is this business as usual with optimization? or Is this because something wasn't working? or Is this because of a big shift in your industry?  Approaches to co ...Read More