MasterClass Vice President Product Marketing • 1y
Community Product Marketing puts the community at the center of everything we do (duh). The main difference is that you have to think about your audience both as individuals and as a collective community. What motivates an individual can be (and often is) very different than what motivates the entire community. An example from Reddit was when we launched a new product, "Images in Comments." This product gave individual commenters the ability to upload images in addition to text in their comment ...Read More
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