Carlos González de Villaumbrosia

I would say that most successful growth managers are adept with Data Analytics and Digital Marketing.Of course there is generally more to it than just two skills, but the...

Interesting question for sure. I feel that most of these answers do a great job of highlighting the distinction, but something I would add is that the product is essentia...

Hey!At Product School. we don't have a concrete template (yet) but we do follow a checklist to ensure that everything s iaccomplished prior to launch:Marketing Department...

A Product Marketing Manager’s position varies depending on the company. However, you will find yourself from time to time working very closely together with the PM and co...

I don't think there is one tool that will necessarily make launches "easy", but I certainly agree with Nina that alligment is fundemental towards the success of a launch....

I believe that this question has a two-fold answer. The first being that existing customers should play a large role in product launches. Since they have already bought i...

Phenomenal questions and subsequent responses. To add to this, I would say that there are several major factors that prevent product launches from being successful:1. Lac...

The real first question you should be asking yourself is how can you empathize with product. Just as with your role and other PMM roles, Product Managers and members of t...

This is a tricky question! I’d argue that there is more to the collaboration between Product Management and Product Marketing than the effectiveness of the Project Brief....

As the founder of Product School, I know that Product Marketing is difficult to define because it varies from company to company, and it can even vary between different p...