How do you balance metrics focused on retention and expansion for large accounts?

This question asks about balancing metrics focused on retention and expansion as if they're on opposite sides of a seesaw. They aren't. The path to expansion travels squarely through the metrics you would measure for retention. In other words, you have to earn the right to retain business before you should even fathom expanding.

Large accounts are going to expand in two main ways: buying more product or more new teams buying what one team already bought. Both of these expansion paths can only be tread if you are delivering value to the original team for their original purchase.

So green lights on retention mean you can then - and only then - run plays to expand the engagement.