Question Page

How do you quantify if your organization needs Enterprise Customer Success?

Wynne Brown
Board Member and AdvisorApril 12

By definition, Enterprise Customer Success means that you are selling a product that becomes so fundamentally core to a large enterprise's own workflows, processes, policies, etc. that they spend a lot and have very high expectations for ROI. So if you need to quantify or justify with that quantification needing Enterprise CS, I would argue that the customer journey is complex and the customer needs a field guide. That journey is basically the path to value and all the ins and outs of what to do and how to measure doesn't just happen by itself or in a self-serve manner. If it did, it wouldn't be an enterprise-grade solution.

783 Views
Natasha Evans
Hook Head of CustomerOctober 30

I think that Enterprise Customer Success means different things to different companies. This term Enterprise is used very freely and generally means CS for your larger organisations. But you must first determine for your business size, what is a large organisation to you? And why do you think they need a different level of service? What's the feedback you've been getting or what are the difficulties you've been facing with your current model for these customers? That should tell you everything you need to know.

422 Views
Top Customer Success Mentors
Meenal Shukla
Meenal Shukla
Gainsight Senior Director of Customer Success
Natasha Evans
Natasha Evans
Hook Head of Customer
Trevor Flegenheimer
Trevor Flegenheimer
AlertMedia VP, Customer Success
Rebecca Warren
Rebecca Warren
Eightfold Director, Customer Success
Oliver Nono
Oliver Nono
Zendesk Interim RVP, Customer Success
Nicole Alrubaiy
Nicole Alrubaiy
Jellyfish Senior Vice President, Customer Success
Jessica Haas
Jessica Haas
Appcues Chief of Staff & VP of CX
Michael Maday
Michael Maday
Gainsight Senior Director, Customer Success
John Brunkard
John Brunkard
Salamander Advisory Senior Associate, Customer Success Practice
Matt Kiernan
Matt Kiernan
HubSpot Senior Director, Customer Success