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In what ways do you partner with your Product Management team to meet the unique needs of your Enterprise Customers?

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2 Answers
  1. Natasha Evans
    Natasha Evans

    Hook VP Customer Growth • 1y

    The ability to do this well totally depends on the size of your organisation but there's a couple of easy things that stand out:

    1) Ask your product team to join specific calls and get feedback live from the customer

    2) Set up a CAB (Customer Advisory Board) that invites your top and most forward-thinking customers to meet in a formal setting with your product team
    3) Collect feedback in a repository that can easily tell the story of the feedback from your Enterprise customers

    716 Views
  2. Wynne Brown
    Wynne Brown

    Medius Enterprise Customer Sales • 2y

    Product Management is a three-legged stool: Innovation: the vision for the product that should inspire and push boundaries Market: what does the market demand for a solution Voice of the Customer: the market covers the needs of who hasn't bought, and the VOC represents the needs and requests of those who have It is essential that CS has a steady cadence of meeting with product and then REPORTING OUT TO CUSTOMERS on the status of their requests. That is intentionally in all caps because most Prod ...Read More

    898 Views

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