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What are the top reasons why customers don’t adopt your product?

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4 Answers
Product Adoption
  1. Nancy J Luscri (She/Her)
    Nancy J Luscri (She/Her)

    Splunk Senior Director of Customer Success/Enablement • 10mo

    There can be multiple reasons why a customer doesn’t adopt your product. For very young start-ups, it could be that there is no product-market fit. But assuming product-market fit has been established and there’s a large enough total addressable market (TAM), typically customers don’t adopt the product because they are not getting and seeing the value in the product. And there are numerous reasons why customers may not be getting and seeing the value, such as:A) Customers are inconsistently usin ...Read More

    1,259 Views
  2. Meenal Shukla
    Meenal Shukla

    Zoom Head of Scaled Customer Success, Onboarding, Learning and Adoption • 2y

    Here are several top reasons why customers might not adopt a product: 1. Complexity and Usability Issues Problem: If the product is perceived as too complicated or non-intuitive, users might feel overwhelmed and reluctant to integrate it into their daily routines. Solution: Streamline the user interface and user experience. Offer comprehensive onboarding, easy-to-follow tutorials, and responsive customer support. 2. Poor Onboarding Experience Problem: Ineffective onboarding can confuse users abo ...Read More

    594 Views
  3. Jessica Broderick
    Jessica Broderick

    Ashby Global Head of Solutions Engineering • 2y

    These are some of the most common reasons why a customer isn't adopting your product:

    1. They find it difficult to use.

    2. They do not have the service and support they require to be successful.

    3. They are not seeing and/or do not understand the value it provides to their business.

    4. The product is not evolving to fit their needs.

    1,874 Views
  4. Val Yonchev
    Val Yonchev

    Team Topologies Head of Customer Success | Formerly Digital.ai, Red Hat, blueKiwi Software, Atos • 2y

    There are thousands of reasons for failed adoption and only one which should matter to customer success organizations - value realization. If the customer doesn't understand what is value, how it materializes and what is required to make it real, adoption won't take off. Value realization is a mystical and often misunderstood term as it refers to multiple different facets of the same thing: What is value - or why would anyone use the product, what is it that they hope to achieve How do you get t ...Read More

    276 Views

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July 30 @ 10:00AM PT

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