Sharebird
Sign Up / Sign In

What strategies have you found most effective in driving product adoption among customers?

Answer
2 Answers
Product Adoption
  1. John Brunkard
    John Brunkard

    Salamander Advisory Customer Success Advisor | Formerly Adobe, Sitecore, Red Hat, Symantec, Blue Coat, Intel, Dell, Dialogic • 2y

    Driving product adoption is all about helping users achieve their desired outcomes  with your SaaS product. Here are some effective strategies I've used: 1. Align Adoption with Customer Goals:Uncover Objectives: During onboarding, understand each customer's unique goals and challenges. Align product features to their specific needs. Outcomes Over Features: Focus on the outcomes your product will deliver – how it will help them achieve their goals – rather than just listing features. 2. Personali ...Read More

    587 Views
  2. Jeff Beaumont
    Jeff Beaumont

    Customer Success Consultant • 2y

    A few:

    1. Give them a call to focus on how they can improve their desired outcomes (not use more of your product, but how they can get their stuff done)

    2. Deliver maturity models: have a way for customers to see how they stack against their peer group and/or against your internal adoption roadmap

    3. Most of all: ask what their top 3 company objectives are and make sure you support them in that goal — product adoption will follow (unless they're a bad fit customer)

    1,214 Views

Related Ask Me Anything Sessions

Nancy J Luscri (She/Her)

Splunk Senior Director of Customer Success/Enablement, Nancy J Luscri on Customer Success and Adoption through Education and Enablement

July 30 @ 10:00AM PT

View Answers
Nicole Alrubaiy

Jellyfish Senior Vice President, Customer Success, Nicole Alrubaiy on Product Adoption

October 10 @ 10:00AM PT

View Answers
Meenal Shukla

Gainsight Director of Customer Success, Meenal Shukla on Product Adoption

April 23 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Customer Success Mentors