AI

What are the top AI skills you think we need in the next 12 months as Demand leaders?

Answer

3 Answers

Demand Generation Career Path

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 5mo

If I had to keep it real and not overthink it, the biggest AI skill demand leaders need in the next 12 months isn’t some super technical thing, it’s knowing how to actually use AI to move faster and make better decisions, not just generate more stuff. A few that stand out: First, prompting and problem framing. The people who get the most out of AI are the ones who know how to ask the right questions and give it the right context. It’s less about the tool and more about how clearly you can explai ...Read More

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Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 4mo

People are going to get so sick of hearing this, but the most important AI skill isn't technical at all, it's taste. As AI makes content creation faster and cheaper for everyone, the thing that will separate great demand leaders from average ones is the ability to look at what AI produces and know whether it's actually good. Know when it sounds hollow. Know when the story is missing. Know when to push further and when to ship it. The second skill I'd put at the top of the list is prompt engineer ...Read More

364 Views
Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 8mo

I take a sandwich approach to AI; it’s slices of bread, not the good stuff in between. It helps you start or finish your strategic work, but the meat in the middle still comes from your experience and judgment. As a demand leader, my value comes from the tests I’ve run, the stakeholders I’ve managed, and the countless small adjustments I’ve made over the years. AI can’t replicate that. But it can accelerate it. For example, I’ll ask AI to help me start a campaign brief aimed at a specific audien ...Read More

530 Views