Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y
Too many to count! One key example was when I was launching a large scale evergreen content syndication program. If you know content syndication, you know it can take time to get those leads sales ready. Such a great channel to drive targeted engagement, and when done correctly, can be the underpinnning for a predictable stream of high quality engaged leads and ultimately opportunities and pipeline. However, it takes time. When I set this up earlier in my career Sales did not understand why we w ...Read More
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