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How can a marketer plan for cohesiveness across tactics and channels with different levels of audience engagement?

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2 Answers
Integrated Campaign Marketing
  1. Bhavisha Oza
    Bhavisha Oza

    Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • 3y

    This is where using Account Based Marketing and Demand Unit Waterfall (DUW) comes into play, especially for B2B Mid-market and Enterprise segments. Integrating a solution like Demandbase into your tech stack will help you identify accounts based on how they engage with your campaigns and execute channel tactics based on the DUW stages Target Demand This stage is all about sizing the market and identifying your Total Addressable Market or TAM based on your Ideal Customer Profile (ICP). Which acco ...Read More

    3,726 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    It all starts with communication as simple as it sounds. Understand the customer journey and the various touch points you'll have with your customer. This takes preparation even if you are the sole person running the tactics. Have you ever been on the receiving end of an ad placement that didn't make sense? Perhaps I pay attention since I'm a marketer, but it isn't a delightful experience on the consumer's end. Stress test your strategy. Be mindful of how the tactics interact. Is the messaging a ...Read More

    440 Views

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