Snowflake Director Field Marketing - GCC, India • 2mo
Both strategies are important and part of the overall funnel. Lead capture is part of the top of the funnel and the art+science of nurturing those leads helps to convert them into opportunities. Depending on the business objectives, available budget, the assigned weightage can vary slightly at a point in time. E.g., If Sales conversion/deal acceleration is a priority and budgets are tight, then we pivot towards nurture. However, if customer acquisition is a a key area of focus, then invest mor ...Read More
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