Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 7mo
My current ABM strategy is a tiered model (1:1, 1:few, 1:many) that prioritizes fewer, higher-potential accounts with personalized, multi-channel engagement. My account selection starts with our ICP then considers historical win data combined with intent and finalized with input from the sales team. The sales team input is critical because they know things the data doesn't (for example, this company will never work with us), but it's equally important to bring in the quantitative part to the acc ...Read More
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