Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
This is the million dollar question... literally! I've found that there are two types of Demand Generation professionals, and finding one who has both skills is more difficult: Those who know how to spend money Those who can operate without any money When you're working for an early stage start-up, or when you have limited budget, you have to get scrappy and spend time rather than money. What do I mean by that? Find communities that your buyers participate in. Get really active on these communit ...Read More
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