Braze Senior Director, Global Industry Marketing • 6mo
Every channel comes with its own favorite metrics, and it is really easy to get stuck there. What I learned at Twitter is that channel metrics tell you how the channel is performing, but not whether it is helping your business. So I tend to start from the opposite direction. First ask are we reaching the right people, are they progressing the way we expect, and does any of this actually turn into pipeline and revenue. When you look at it that way, the picture changes a lot. For example, some of ...Read More
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