Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days? What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?

Beyond pipeline and mqls, what metric do you use to measure true pipeline health?

Answer

3 Answers

Demand Generation 30 / 60 / 90 Day Plan

Andy Ramirez ✪

GitLab Head of Growth Marketing • 6mo

There are a couple of layers to this that are worth addressing. First is personal impact. For me, AI has been an incredibly effective way to compress onboarding. Learning a new company, market, or industry often feels like drinking from a firehose, especially in the first 90 days. AI can help you quickly synthesize existing metrics, understand what “good” looks like, identify gaps, and narrow in on the areas where you’re most likely to make an early impact. I still rely heavily on my own experie ...Read More

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Camila Cook

8x8 Vice President, Global Demand Generation • 1mo

In the first 90 days, AI's biggest unlock isn't flashy campaign generation; it's compressing the boring, high-volume work that bottlenecks the funnel. Three areas pay back fastest: (1) lead enrichment and scoring, where AI fills in firmographic and intent gaps so Sales stops chasing junk, (2) content velocity, using AI to spin one anchor asset into 20 channel-specific variants (emails, ads, social, landing copy) in hours instead of weeks, and (3) SDR/BDR augmentation, where AI drafts personalize ...Read More

391 Views
Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 8mo

AI can feel a little intimidating, but it’s time we shift the focus from fear to what’s possible. When it’s used the right way, AI helps us move faster, make smarter calls, and spend more time on the work that actually matters. With the right tools, we can see what’s working... and what’s not... almost instantly, so teams can adjust on the fly instead of waiting weeks for results. For sales, that means if our messaging isn’t hitting the mark, AI can spot the patterns and help tweak it in real ti ...Read More

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