What are the most common mistakes you see candidates make during an interview for a demand generation position?
5 Answers
Microsoft Director of Integrated Marketing, Americas • 5mo
For case study questions, some candidates tend to focus on the tactics and how they would deliver a DG plan. During interviews, be strategic and curious first. Then, aim ...
1295 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y
One of the mistakes I see most often (and this applies to any interview) is not doing your prep work. Take 15 minutes to read about the company and understand what they ...
1195 Views
6sense VP, Brand & Growth Marketing • 5mo
Many candidates treat demand generation like basic lead gen and fail to show how they drive full-funnel revenue. Others focus on isolated tactics rather than demonstratin...
535 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I’ve grouped the most common areas of opportunity for candidates below. See these items as opportunities for growth that are very doable to overcome. Not being prepared....
1235 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 4mo
Jumping straight into tactics without framing the system. I want candidates to pause, ask questions, and explain why demand gen investment matters, not just what channels...
370 Views
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