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Demand Generation Team

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

6 Answers

Monica Myers

Lattice Director of Demand Generation • August 25

My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More

1009 Views

If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

3 Answers

Jordan Hwang

Gusto Head of Demand Generation • April 21

For me, it all boils down to what's the most impactful. Generally speaking, we find more short-term and long-term success by going for depth vs. breadth. The key question to answer is: How do you know where to place your bets? I like to use a betting framework for this. The key is to unders......Read More

364 Views

How do you track the effectiveness of your marketing activities and ensure the reporting is actionable and accurate?

1 Answer

Andy Ramirez ✪

New Relic VP, Growth Marketing • May 4

There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place I'm hopeful for the promise of AI. It should be possible to feed ALL of my data from all of my sources to a single entity and h......Read More

457 Views

How do you communicate demand generation updates and activities to the rest of the company?

3 Answers

Jordan Hwang

Gusto Head of Demand Generation • April 21

I generally like to communicate through two types of vehicles: Weekly progress updates - this is meant to convey what's happening now * Performance metrics (absolute numbers, performance vs. goal, YoY %) * Drivers of above performance (i.e. what's causing it) * Adjustments that will be mad......Read More

377 Views

What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

5 Answers

Erika Barbosa

Observable Head of Growth Marketing • December 22

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More

394 Views

What do you find are the fastest paths to product adoption growth? Messaging, positioning, competitive comparisons, education/training, longer format ebooks vs. short-form social posts and blog posts, customer evidence?

1 Answer

Andy Ramirez ✪

New Relic VP, Growth Marketing • May 4

For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B services offer read-only users that can see dashboards, reports, comment on stuff, whatever it is. Those users then become pote......Read More

487 Views

How do you think ChatGPT will impact how you do demand generation?

1 Answer

Andy Ramirez ✪

New Relic VP, Growth Marketing • May 4

I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a ......Read More

505 Views

As a hiring manager, what do the best demand generation candidates have in common?

6 Answers

Erika Barbosa

Observable Head of Growth Marketing • November 24

The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More

696 Views

What does your demand generation team org structure look like?

3 Answers

Erika Barbosa

Observable Head of Growth Marketing • February 14

This is a tricky question to give a general response to! Let me start by laying out the strategy for how to approach this question as there isn’t a “one size fits all” response. Some of the variables to consider are the business objectives, industry, and business size, among many others. * Alig......Read More

269 Views

Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?

1 Answer

Andy Ramirez ✪

New Relic VP, Growth Marketing • May 4

Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opinion is universally applicable. When possible while building campaigns, websites, videos, events, whatever, be clear with any......Read More

483 Views