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Building a Demand Generation Team
Demand Generation KPI's
Establishing a Demand Generation Function
Demand Generation Team
6 Answers

Monica Myers
Lattice Director of Demand Generation • August 25
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
1009 Views
3 Answers

Jordan Hwang
Gusto Head of Demand Generation • April 21
For me, it all boils down to what's the most impactful. Generally speaking, we find more short-term and long-term success by going for depth vs. breadth. The key question to answer is: How do you know where to place your bets? I like to use a betting framework for this. The key is to unders......Read More
364 Views
1 Answer

Andy Ramirez ✪
New Relic VP, Growth Marketing • May 4
There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place I'm hopeful for the promise of AI. It should be possible to feed ALL of my data from all of my sources to a single entity and h......Read More
457 Views
3 Answers

Jordan Hwang
Gusto Head of Demand Generation • April 21
I generally like to communicate through two types of vehicles: Weekly progress updates - this is meant to convey what's happening now * Performance metrics (absolute numbers, performance vs. goal, YoY %) * Drivers of above performance (i.e. what's causing it) * Adjustments that will be mad......Read More
377 Views
5 Answers

Erika Barbosa
Observable Head of Growth Marketing • December 22
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
394 Views
1 Answer

Andy Ramirez ✪
New Relic VP, Growth Marketing • May 4
For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B services offer read-only users that can see dashboards, reports, comment on stuff, whatever it is. Those users then become pote......Read More
487 Views
1 Answer

Andy Ramirez ✪
New Relic VP, Growth Marketing • May 4
I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a ......Read More
505 Views
6 Answers

Erika Barbosa
Observable Head of Growth Marketing • November 24
The best demand generation candidates have curiosity in common. The demand gen space is constantly evolving. If you are not curious, it’s difficult to keep up. How do you stay curious and motivate curiosity? * Keep reading, learning and exploring topics of interest. * Embody a testing menta......Read More
696 Views
3 Answers

Erika Barbosa
Observable Head of Growth Marketing • February 14
This is a tricky question to give a general response to! Let me start by laying out the strategy for how to approach this question as there isn’t a “one size fits all” response. Some of the variables to consider are the business objectives, industry, and business size, among many others. * Alig......Read More
269 Views
1 Answer

Andy Ramirez ✪
New Relic VP, Growth Marketing • May 4
Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opinion is universally applicable. When possible while building campaigns, websites, videos, events, whatever, be clear with any......Read More
483 Views