Demand Generation - Demand Generation Team Tags

As someone with a wealth of experience in marketing and sales, from strategic to operational, what advice would you have for someone looking to transition from a sales role to demand generation? I love being involved in this pillar of the company and no longer in a front-facing sales position. What steps do you recommend I take to make this move successfully

1 Answer

What's a typical career path for a Demand Generation manager?

4 Answers

What are the core roles you consider essential on a best-in-class demand gen team?

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How do you break down responsibilities and KPIs between demand generation and product marketing?

3 Answers

How do you communicate demand generation updates and activities to the rest of the company?

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What does your demand generation team org structure look like?

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As a hiring manager, what do the best demand generation candidates have in common?

8 Answers

I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

5 Answers

I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

4 Answers

How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?

5 Answers

What are some KPIs that you find over-hyped and/or unimportant?

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What is an important KPI that you see demand generation teams completely missing?

9 Answers

How do you recommend setting targets for KPIs?

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How do you recommend socializing KPIs (before the work starts and when it's done)?

5 Answers

I'm working at a start-up, and a first demand generation hire; what KPIs should I own and not own?

5 Answers

For a lean startup with limited resources (1-2 marketers), but healthy budgets. How would you approach demand gen strategy and effectively develop campaigns that move the needle? What are the big questions to ask yourself?

4 Answers

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

8 Answers

What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

6 Answers

What's your best demand generation 30-60-90 day plan to make a big impact at a new company?

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Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?

2 Answers

How do you think ChatGPT will impact how you do demand generation?

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How do you track the effectiveness of your marketing activities and ensure the reporting is actionable and accurate?

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What do you find are the fastest paths to product adoption growth? Messaging, positioning, competitive comparisons, education/training, longer format ebooks vs. short-form social posts and blog posts, customer evidence?

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How do you quickly convert new technologies and product capabilities into messages that resonate with your audiences?

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What's your process for figuring out what metrics to hold demand generation accountable for?

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What are good OKRs for Demand Generation?

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Do you have any advice for a junior who is a first demand generation hire?

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If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

3 Answers

What is your favorite Demand Generation interview question and the best answer you've heard?

3 Answers

As a hiring manager, what do the best Demand Generation candidates have in common?

4 Answers

Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

4 Answers

How do you develop quarterly/annual demand gen OKRs and tie those to individual projects?

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I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?

2 Answers

Novos modelos de negócio exigem muita venda conceitual, como comprovar resultado se aínda estamos no início do novo produto?

Introduzir tecnogia ao cotidiano.medico na busca por desenvolver uma base de dados que permita leituras menos empíricas e mais baseados na realidade e oportunidades que aparecem nos dados.

1 Answer

What are the biggest surprises when going from a company where demand generation was established to one where you have to establish demand generation?

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How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?

1 Answer

How do demand generation KPIs change with a self-serve product?

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How do you coordinate and work cross functionally with the product marketing team to create commonly shared KPIs?

1 Answer

How do you break down responsibilities and KPIs between Demand Generation and Product Marketing?

2 Answers

What are the key processes you'd set up when expanding the Demand Generation team from 1 to multiple people?