Demand Generation Team

5 Answers
Tamara Niesen
Tamara Niesen
WooCommerce CMOAugust 26
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams.   Someth......Read More
1074 Views
3 Answers
Sheena Sharma
Sheena Sharma
Heap Vice President, Marketing Acquisition & GrowthAugust 25
* Not necessarily over-hyped, but I think it is important to find the balance between being too focused on top-of-funnel (Traffic, leads, MQLs) and having targets that are out of your control to drive (closed / won, revenue). If your marketing team is ONLY KPI'ed on MQLs and nothing els......Read More
1400 Views
9 Answers
Moon Kang 🚀
Moon Kang 🚀
Front Director, Digital Demand GenerationJanuary 11
1. Cost per $1 of pipeline I see a lot of teams simply focus on cost per lead, then cost per opp, then cost per closed won -- but when you look at cost per $1 of pipeline, or even better, cost per $1 of annual recurring revenue, you will start to understand how efficient your demand gen machine ......Read More
1326 Views
7 Answers
Sheena Sharma
Sheena Sharma
Heap Vice President, Marketing Acquisition & GrowthAugust 25
* I ran a training for my team on this earlier this year! Here's an abridged version (feel free to reach out to me via LinkedIn if you want the full deck): * What do we mean when we say “project-specific KPI”? * As we develop quarterly plans, or kick off specific strategies, we ......Read More
1937 Views
5 Answers
Sheena Sharma
Sheena Sharma
Heap Vice President, Marketing Acquisition & GrowthAugust 25
* I love this question! * I think it is really important to make sure that you have alignment on a few key things before you start any project or initiative: * Context * Objective * Strategies * KPIs * Primary * Secondary * Out of scope * DACI (Drive......Read More
892 Views
5 Answers
Moon Kang 🚀
Moon Kang 🚀
Front Director, Digital Demand GenerationJanuary 11
Own all of the lead generation because no one else can do it besides DG. Have a stake in opportunity creation (% of your pay with accelerators), pipeline generation, and inbound revenue. I would not own organic social media and only ask to own SEO if you have a dedicated head or agency for it......Read More
735 Views
4 Answers
Sheena Sharma
Sheena Sharma
Heap Vice President, Marketing Acquisition & GrowthAugust 25
* I'd think about how you can leverage agency and contractor resources to get more out of your small team. * Then I'd also look at the maturity of the marketing program: * Do you have a decent database of leads, and the goal is activating that database and driving MQLs and SQLs? If......Read More
1230 Views
8 Answers
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
2485 Views
6 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
2237 Views
3 Answers
Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingDecember 22
I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope of the role. That being said, let’s dive in: * 30 days: The first 30 days are about getting to k......Read More
1643 Views