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How do you build a culture of experimentation and failure within your team?

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2 Answers
Product Experimentation
  1. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 6mo

    I focus on building it by making learning safer and more valuable than being “right.” That means people are rewarded for running good bets and sharing honest results, not for never failing. Encouraging unknowns and accepting we might probably get more wrongs than rights should be normalized on all levels and functions. A bonus, as a leader, is to put yourself vulnerable and share your own mistakes so your team can feel safe about doing the same. I believe that if people worry that a failed exper ...Read More

    410 Views
  2. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 9mo

    For me, building a culture of experimentation starts with mindset. Marty Cagan often says that “the best teams don’t just build features, they solve problems.” I use that as a north star: experiments aren’t about vanity metrics, they’re about deeply understanding problems and learning what works. On failure, I lean into his reminder that “most ideas won’t work — and that’s not a bug, it’s the system working as intended.” I want my team to know that if 7 out of 10 experiments “fail,” that’s norma ...Read More

    411 Views

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