An approach that has worked for me, treading in 0 to 1 spaces: Use in-depth interviews (IDIs) to understand deeply understand your target users' psyche. You don't have to do a ton of them, but be sure to select participants who can clearly articulate their thought process. Book enough time with each (at least 60 minutes) to get deep into mental models, barriers, etc. Develop starter prototypes. Start with moderated walkthroughs in the first round. A few rounds later, when you have more confidenc ...Read More
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