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How have you used AI personalize messaging and targeting for different customer segments? What data do you need to feed AI to get a high quality output?

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2 Answers
AI Product Management
  1. Jarred Keneally
    Jarred Keneally

    PayPal Senior Director of Product Management AI Platform • 6mo

    This is a great question. Personalization at scale is where AI delivers real ROI. Here's a concrete example from my workflow:I analyzed the tone, style, and grammar of emails from myself, our CTO, and my manager—fed that data into prompts to generate content in their distinct voices. Now I can draft executive communications, technical updates, or stakeholder product updates that sound authentic without starting from scratch every time.Claude Skills are great and I have defined the Claude Brand S ...Read More

    468 Views
  2. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 3mo

    The most successful AI‑driven personalization efforts treat AI as a learning system, not a campaign engine. When teams focus on relevance, intent, and continuous feedback—backed by clean, behavior‑centric data—AI becomes a force multiplier rather than a novelty. How have you used AI personalize messaging and targeting for different customer segments? We’ve used AI to move personalization from static segments to behavior‑ and intent‑driven experiences, where messaging adapts based on what custome ...Read More

    356 Views

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