Question Page

How have you used AI personalize messaging and targeting for different customer segments? What data do you need to feed AI to get a high quality output?

Jarred Keneally
PayPal Senior Director of Product Management AI Platform5mo
This is a great question. Personalization at scale is where AI delivers real ROI. Here's a concrete example from my workflow:I analyzed the tone, style, and grammar of em...
...Read More
463 Views
Sheila Hara
Barracuda Networks Sr. Director, Product Management2mo
The most successful AI‑driven personalization efforts treat AI as a learning system, not a campaign engine. When teams focus on relevance, intent, and continuous feedback...
...Read More
355 Views