As a Platform Solutions company, what is the best way to segment and deliver messaging for our product lines individually and as a platform?
IE. Umbrella company with 3 SaaS products underneath, all can be plug and play in same dashboard. We need help defining messaging using terms such as solution, product, tools, features, etc.
1 Answer
Amplitude Product Marketing Director • February 27
The challenge with horizontal platform companies is that the use cases are almost infinte and so you need to focus. Start by discovery and user research, who are the people that use your platform, personify them, understand their challenges, why they use your product and the use cases that represent the work they do.
From there you can start to articulate your personas, and their respective use cases. One your use cases are mature enough i.e there are specialized product features, integrations and experts that can serve them, you can then start to turn those use cases in solutions and even industry verticals. Start small and aim big :)
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