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Have you ever been part of a launch where the eng/product team brought in product marketers or customers after work has kicked off (but before launch) and influenced feature development? What was that like?
Sometimes when product kicks off work they have assumptions about how people think about certain features. Marketing, support, and even customers can come to the table with real stories that may invalidate the assumptions product had early on in the feature dev process.
Yes, definitely. Although it’s not ideal, it can happen and you can make an impact in terms of helping them understand product feature prioritization, since they probably already have some idea of what they're building, and (hopefully) who they are solving a problem for. If there are a ton of......Read More
Yes. One of product marketers’ jobs in the process is to continue sounding the alarm for user validation at each phase of the process, but that’s easier said than done. Pressure to ship product work quickly directly conflicts with this. The reality is that some product teams are more user-centric......Read More
I'm potentially not understanding this question - all of the companies I've worked at beta test features and products prior to launch, so product always explicitly solicits this type of feedback prior to a launch. In fact it's a great place for product marketing to get feedback and customer stori......Read More
Related Ask Me Anything Sessions
Klaviyo Director of Product Marketing, Katie Gerard on Product Launches
August 2 @ 10:00AM PST
Appcues VP Marketing, Eric Keating on Influencing the Product Roadmap
May 31 @ 10:00AM PST
Atlassian Director of Integrated Product Marketing, Ashley Faus on Product Launches
May 24 @ 10:00AM PST
How do you time a launch for the greatest impact? How does a product launch differ depending on the size of the company? How do you get creative in your product launch, and not feel too templatized?How do you know when you have enough solid information to put forward a product suggestion?How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?What, ideally, should product marketing's role be in developing the roadmap for a SaaS company?