Have you ever been part of a launch where the eng/product team brought in product marketers or customers after work has kicked off (but before launch) and influenced feature development? What was that like?
Sometimes when product kicks off work they have assumptions about how people think about certain features. Marketing, support, and even customers can come to the table with real stories that may invalidate the assumptions product had early on in the feature dev process.
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 6y
Yes, definitely. Although it’s not ideal, it can happen and you can make an impact in terms of helping them understand product feature prioritization, since they probably...
1986 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Yes. One of product marketers’ jobs in the process is to continue sounding the alarm for user validation at each phase of the process, but that’s easier said than done. P...
1042 Views
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Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
I'm potentially not understanding this question - all of the companies I've worked at beta test features and products prior to launch, so product always explicitly solici...
436 Views
Twilio Director of Product Marketing • 2y
Product Marketing can often bring in the voice of the customer to influence in the development process. I've been involved in product launches from ideation to general av...
1351 Views