Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 1y
A powerful practice that the team implemented on the Gemini marketing team while I was still at Google was centralizing our foundational assets into a "Product Marketing Guide" (PMG). This deck was the single source of truth for everything: brand messaging, user personas, journey maps, market context, and more. Its primary value was as a cross-functional alignment tool, giving anyone the necessary context to understand a product deeply. To your question about frequency, these weren't refreshed o ...Read More
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