As AI becomes more integral to our day to day outputs I am pressing the team on quality, well differentiated foundational assets, ie: brand, product and portfolio messaging, personas, journey maps, etc. How frequently do your teams revisit and refresh these assets?
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
A powerful practice that the team implemented on the Gemini marketing team while I was still at Google was centralizing our foundational assets into a "Product Marketing ...
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