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How do you see AI reshaping the product marketing career path?

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2 Answers
AI and Product Marketing
  1. Dayna Shoemaker
    Dayna Shoemaker

    Fivetran Director, Product Marketing • Jun 17

    I don't think AI fundamentally changes the product marketing career path, but I do think it changes how and where PMMs spend their time and which skills will become the most valuable. Today, AI is already helping PMMs automate work such as: High-level market research and synthesis Competitive intelligence frameworks Campaign and project planning Workflow automation, from meeting notes to automatically creating Jira tasks and tracking dependencies PMMs still need these skills though to identify w ...Read More

    366 Views
  2. Gagan Mand
    Gagan Mand

    Adobe Director, Product Marketing & Strategy • 9mo

    Product marketing sits at the intersection of product, marketing, and sales, which makes it a unique and exciting role. As products and technologies evolve, marketing practices will evolve too—especially with AI enabling more efficiency, creativity, and scale. Some ways I see AI reshaping the PMM career path: Shift left or right: PMMs will need to adapt based on business priorities. Shifting left means getting involved early in product strategy—bringing in tangible insights from customer convers ...Read More

    1,607 Views

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