Should product marketers focus in on being great at one specific niche (skill, industry, etc.) or be more of a generalist?
3 Answers
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
"It depends" is the most infuriating answer but this is an "it depends" moment. This is all dependent on where you are in your career, what you want in your career, and a...
8282 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 4y
I think either is a valid path to a rewarding product marketing career but can depend on your own interest. If you're interested in the dynamics of different industries a...
505 Views
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Confluent, Twilio, ActiveCampaign
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
This is an interesting question. Sometimes it is hard to think of oneself as a product. What we're really trying to do here is to position ourselves for the maximum mar...
489 Views
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