Bloomreach VP, Product Marketing • 4mo
By tying it directly to very specific, measurable outcomes that map to real PMM work. One clear example is AI-powered deal analysis. We now analyze 100% of closed deals while increasing coverage by roughly 65%. This is a defined process, with deal insights automatically summarized and pushed into a database as a single source of truth for the business. We are also experimenting with standing up a VoC insights engine that triangulates conversational intelligence, win-loss data, reviews, surveys, ...Read More
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