Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 6mo
I believe that learning about PMM starts with a good dose of curiosity about how people learn about, think about, and ultimately make a decision about a product! My own product marketing journey began years ago with - Keeping my eyes open: I started noticing how I personally discovered new products, what I liked / didn't like about them, how the company talked to me about them, and how this was the same / different from friends of mine. I began getting a sense of what different purchasing journe ...Read More
1,371
Views
