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I'm on a new team and the only product marketing manager. How do you position your product marketing expertise as many colleagues do not know the different between marketing and product marketing?

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2 Answers
Product Marketing Skills
  1. Polomi Batra
    Polomi Batra

    Zendesk Director of Product Marketing • 10mo

    Ah! That can be tough. But you can turn this into something good - this as a perfect opportunity to educate them about your role and become the go-to spokesperson for product marketing within the company. Start by clearly explaining that product marketing is the bridge between product, sales, and customers, focusing on translating product features into compelling messaging, understanding buyer needs, enabling sales with the right tools, and driving go-to-market strategies that impact adoption an ...Read More

    1,195 Views
  2. Katie Levinson
    Katie Levinson

    MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 10mo

    I've been in this exact situation in my career three times now, and it's actually a great opportunity because you get to define the function and really advocate for product marketing. Here's how I'd approach it: Create a simple framework for PMM: Build a deck that shows product marketing's core responsibilities and how it connects to each function i.e., "Here's how PMM helps Product (competitive landscape, user research), here's how PMM helps marketing (messaging, positioning)." Show, don't tell ...Read More

    499 Views

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