How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly?
3 Answers
When you ship every week, you can’t change pricing every week. So you set guardrails.1. Price to value buckets, not features - Small updates don’t trigger pricing changes...
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FICO Sr Director Strategy & Pricing • 3y
Someone is theoretically in charge of the product roadmap (Head of Product, CEO). They're your best friend. Use them! I find that a bi-monthly sync on state of the roa...
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
Product deployments should really not affect pricing significantly especially weekly changes. Really you should only focus on pricing and packaging changes for big featur...
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