Sharebird

How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly?

Answer
3 Answers
  1. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 7mo

    When you ship every week, you can’t change pricing every week. So you set guardrails. 1. Price to value buckets, not features - Small updates don’t trigger pricing changes. 2. Decide what’s “pricing-worthy" - Only big shifts in value or cost-to-serve justify a change. 3. Review pricing on a set cadence - (and you can have a committee for this) Quarterly or twice a year. Keeps things sane. 4. Keep packaging stable- Most new features just slot into existing tiers. 5. Sync early on big releases - B ...Read More

    445 Views
  2. Daniel Kish
    Daniel Kish

    FICO Sr Director Strategy & Pricing • 3y

    Someone is theoretically in charge of the product roadmap (Head of Product, CEO). 

    They're your best friend. Use them!

    I find that a bi-monthly sync on state of the roadmap is helpful. 

    The agenda I would ordinarily run is:

    1. What's shipping in the next month
    2. How is that impacting the product vision for the next 12-18 months
    3. Are these tablestakes or differentiated feature ships 
    1,843 Views
  3. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y

    Product deployments should really not affect pricing significantly especially weekly changes. Really you should only focus on pricing and packaging changes for big feature additions which are probably at least in your monthly releases or maybe even only some of those monthly releases. So I would focus on the feature itself to determine if it merits a price/package adjustment and not tie it to a weekly/monthly release.

    361 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors