How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly?
2 Answers
Conveyor VP Product Marketing • November 11
Someone is theoretically in charge of the product roadmap (Head of Product, CEO).
They're your best friend. Use them!
I find that a bi-monthly sync on state of the roadmap is helpful.
The agenda I would ordinarily run is:
- What's shipping in the next month
- How is that impacting the product vision for the next 12-18 months
- Are these tablestakes or differentiated feature ships
1435 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • January 25
Product deployments should really not affect pricing significantly especially weekly changes. Really you should only focus on pricing and packaging changes for big feature additions which are probably at least in your monthly releases or maybe even only some of those monthly releases. So I would focus on the feature itself to determine if it merits a price/package adjustment and not tie it to a weekly/monthly release.
325 Views
Related Ask Me Anything Sessions
Veeva Systems VP of Product Marketing, Katie Duzan (O'Brien) on Pricing and Packaging
May 21 @ 10:00AM PST
Intuit Head of Product Marketing, QuickBooks Live, Morgan Joel on Pricing and Packaging
Atlassian Head of Product Marketing, Ben Rawnsley-Johnson on Pricing and Packaging
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Candace Marshall
Zendesk Senior Director of AI Product Marketing
Related Questions
I'm looking at a potential pricing + packaging re-vamp. I've identified the problems + opportunities and would love insight in thinking about whether to run in-house or hire a consultant. If a consultant, whom else have people worked with aside from ProfitWell and Simon Kucher? Ideally want to learn along with the projectFor the first time we want to approach monetization in a structured way. So we're planning to run our first ever pricing project. How do we structure such a project? Any advice for creating a pricing strategy for a value-based B2C subscription product for a brand new company? Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.When re-pricing what all one must consider in order to stay competitive in the market ?How do you make an internal business case for product marketing to own pricing?