Product Marketing Tools

I’m curious how others are using AI to support competitive research. Keeping battlecards up to date is especially time-consuming — would love to hear what tools or workflows have worked well for your team.

I'm evaluating new tools for an on-demand demo builder for use in marketing and sales enablement. There are tons of tools out there that seem easy to use (e.g. operate using a chrome extension). I'd love advice or recommendations on particular tools you've used successfully (or watch out signs as I'm evaluating options)

Have any of you created a centralized research repository (or something similar) to summarize key customer research and insights, personas, customer interviews, positioning and messaging for different industries or segments, etc.? My team is looking to create something that is easily accessible by many people in our company but also easily editable to add or update information as we continue gathering more insights as time goes along. I really want it to be easily searchable as well, so our product teams and content marketing team can find things for specific insights, features, industries, etc. We use Microsoft so bonus points if you use any Microsoft tools for this, but open to any and all ideas!