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Product Marketing / Demand Gen Alignment
How is the PMM team structured by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
How is the demand gen team organized at your company? Is there a single person accountable for campaign execution and management or is it a shared function across other marketing team?