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Product Marketing / Demand Gen Alignment

How do you store and manage your messaging for other Marketing team to use?

2 Answers

Who on your marketing team writes product marketing content, e.g., ads, one-pagers, web pages, etc and who is involved in the approval process?

My company has brand marketing/demand gen copywriters and product marketing managers, but we still go back and forth over who should be responsible for the product marketing content. The process becomes ineffecient with a lot of back and forth to nail the messaging.

1 Answer

What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?

2 Answers

How do you ensure that product messaging and positioning are effectively communicated in demand generation campaigns?

1 Answer

Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?

2 Answers

What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?

1 Answer

How do you define the relationship between product marketing and demand generation within your organization?

1 Answer

How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?

12 Answers

What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?

9 Answers

What strategies have you found most effective for aligning product marketing efforts with demand generation activities?

1 Answer

How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?

4 Answers

How do you anticipate AI can be used in a content mapping exercise?

1 Answer

How has your product marketing team traditionally worked with demand generation / growth marketing?

At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?

14 Answers

How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?

Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved

4 Answers

Should product marketing report into Product management or Marketing?

17 Answers

How is the PMM team structured at your company - by product line, segment, by function or by objective (ie. revenue retention, product engagement, etc)?

3 Answers

Any suggestions on list building strategies for new startups?

1 Answer

How is the demand gen team organized at your company? Is there a single person accountable for campaign execution and management or is it a shared function across other marketing team?

1 Answer