Sharebird
CommunitiesAMA'sJob Board
Product Marketing AMA's
Upcoming Product Marketing AMA's
Previous Product Marketing AMA's
Product Management AMA's
Upcoming Product Management AMA's
Previous Product Management AMA's
Demand Generation AMA's
Upcoming Demand Generation AMA's
Previous Demand Generation AMA's
Revenue Operations AMA's
Upcoming Revenue Operations AMA's
Previous Revenue Operations AMA's
Customer Success AMA's
Upcoming Customer Success AMA's
Previous Customer Success AMA's
Sales AMA's
Upcoming Sales AMA's
Previous Sales AMA's
Product Marketing Community
Upcoming AMA's
Top AMA's
Topics
  • Market Research
  • Messaging
  • Product Launches
  • Product Marketing Career Path
  • Product Marketing Stakeholders
  • Product Marketing Subteams
  • Product Marketing Team
  • Sales Enablement
  • Uncategorized
Top Contributors
Top Teams
Product Management Community
Upcoming AMA's
Top AMA's
Topics
  • Product Development
  • Product Management Career Path
  • Product Management Stakeholders
  • Product Management Subteams
  • Product Management Team
  • Product Strategy
  • Roadmap Planning
  • Uncategorized
  • User Insights
Top Contributors
Top Teams
Demand Generation Community
Upcoming AMA's
Top AMA's
Topics
  • Demand Gen Programs
  • Demand Generation Career Path
  • Demand Generation Stakeholders
  • Demand Generation Strategy
  • Demand Generation Subteams
  • Demand Generation Team
  • Marketing Operations
Top Contributors
Top Teams
Revenue Operations Community
Upcoming AMA's
Top AMA's
Topics
  • Revenue Ops Career Path
  • Revenue Ops Process
  • Revenue Ops Stakeholders
  • Revenue Ops Subteams
  • Revenue Ops Team
  • Revenue Ops Technology
Top Contributors
Top Teams
Customer Success Community
Upcoming AMA's
Top AMA's
Topics
  • Customer Success Career Path
  • Customer Success Process
  • Customer Success Stakeholders
  • Customer Success Strategy
  • Customer Success Subteams
  • Customer Success Team
Top Contributors
Top Teams
Sales Community
Upcoming AMA's
Top AMA's
Topics
  • Sales Career Path
  • Sales Process
  • Sales Stakeholders
  • Sales Strategy
  • Sales Subteams
  • Sales Team
Top Contributors
Top Teams
Product Marketing Jobs
See Product Marketing jobs
Post Product Marketing jobs
Product Management Jobs
See Product Management jobs
Post Product Management jobs
Demand Generation Jobs
See Demand Generation jobs
Post Demand Generation jobs
Revenue Operations Jobs
See Revenue Operations jobs
Post Revenue Operations jobs
Customer Success Jobs
See Customer Success jobs
Post Customer Success jobs
Sales Jobs
See Sales jobs
Post Sales jobs
Sign Up / Sign In
Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Product Marketing

How to you help stakeholders parse the difference between what’s a feature and what’s a benefit?

1 answer
All related (63)
Pranav Deshpande
Pranav Deshpande
Product Marketing Leader at | Formerly Twilio • May 10
In my opinion, benefits need to describe the outcome of using the feature. The outcome should address a real pain point for the target customer of the feature. The benefit should also be relative to t
Show more
3 Saves
Reply
Related Ask Me Anything Sessions
Don Fuss
ServiceNow Director of Product Marketing, Don Fuss
on Messaging
Andy Yen
ServiceNow Senior Manager, Global Partner Marketing, Andy Yen
on Competitive Messaging
Mike Greenberg
Momentive Director of Product Marketing, Mike Greenberg
on Competitive Messaging
See All Upcoming AMA's
When your platform does many things, how do you prioritize your messaging hierarchy?
How does Marketing messaging differ from PR/Comms messaging?
How do you communicate product marketing updates and activities to the rest of the company?
What are your thoughts on how to distinguish between what is a product, feature, and solution?
What are the biggest obstacles you typically encounter in implementing new messages for a product or service?
What are good messaging framework resources that you use?
Communities
Product Marketing Community
Product Management Community
Demand Generation Community
Revenue Operations Community
Customer Success Community
Sales Community
AMA's
Product Marketing AMA's
Product Management AMA's
Demand Generation AMA's
Revenue Operations AMA's
Customer Success AMA's
Sales AMA's
Job Board
Product Marketing Jobs
Product Management Jobs
Demand Generation Jobs
Revenue Operations Jobs
Customer Success Jobs
Sales Jobs
Sharebird
Contact
Terms
Privacy
FAQ