How do you know when you've segmented your market appropriately?
2 Answers
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions • December 7
When you see increasing traction (e.g. signups, usage, activations) convert into actual revenue (MRR, ARR, Bookings) in a consistent manner, every quarter.
2438 Views
This highly depends on your sales model, but you’ll want to track key sales metrics by segment over time to see how effective your segments are. That could be revenue metrics like pipeline, bookings, ARR, usage metrics, or even win rates per segment. If you’ve segmented your market well, you should start to see each of these metrics rise
786 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
April Rassa
Clari VP, Solutions Marketing
Related Questions
How do you use market research to inform priority verticals to go after in your go to market efforts?When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first? I'm looking for advice on how many GTMs my team should tackle each quarter. PMM is new to the org I am working at and we are a team of 3. We are getting inundated with requests for GTM support and I want to be realistic about how much work the team can do. How do you go from a product marketing IC role to a leadership role?What are the best paths into PMM for early in career folks? What do you look for when you're hiring?How do you approach pivoting GTM strategy if you're not seeing expected results i.e. pipeline growth, customer momentum,ACV and ARR goals etc.