What are the top AI products you use to fastrack the GTM for Product Marketing?
Andrew Kaplan
LinkedIn Director of Product Marketing • October 17
This is an excellent question! Tbh, we are still experimenting with using AI as a tool to streamline and power our GTMs, and we probably don't have all the answers. So far, we are most interested in feeding all our various customer learnings, market research, competitive intel, and industry research into an LLM that we can query to pull up customer and market insights/trends/analyses on the fly using natural language prompts.
The biggest advantage of such a tool would probably be to help us spot patterns and insights that can shape our product recommendations to the R&D org. What should we build next? What problems are customers telling us they have, and which should we problems should we try to address or at least investigate further?
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