What are the top AI products you use to fastrack the GTM for Product Marketing?
Andrew Kaplan
LinkedIn Director of Product Marketing • October 18
This is an excellent question! Tbh, we are still experimenting with using AI as a tool to streamline and power our GTMs, and we probably don't have all the answers. So far, we are most interested in feeding all our various customer learnings, market research, competitive intel, and industry research into an LLM that we can query to pull up customer and market insights/trends/analyses on the fly using natural language prompts.
The biggest advantage of such a tool would probably be to help us spot patterns and insights that can shape our product recommendations to the R&D org. What should we build next? What problems are customers telling us they have, and which should we problems should we try to address or at least investigate further?
1992 Views
Related Ask Me Anything Sessions
Carta Vice President Product Marketing, Kelly Kipkalov on Go-To-Market Strategy
January 14 @ 9:00AM PST
LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy
Adobe Director, Product Marketing & Strategy, Gagan Mand on GTM Strategy and Product Launches for Enterprise Software
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Marcus Andrews
Pendo Sr. Director of Product Marketing
Related Questions
How does your GTM strategy for a new feature/upgrade differ from a product-level GTM strategy?What would you say are the core elements of a strong, repeatable GTM framework?What are the best paths into PMM for early in career folks? What do you look for when you're hiring?What was the hardest product launch you've done in your product marketing career and why?What criteria do you use to prioritize releases? How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?