How do you manage launches for "me too" features that are table stakes in your competitive set? Do you take a different approach for these vs features that are truly differentiated?
Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 7mo
I'm sure I'm not the first to reference Intercom's tiered launch framework by the brilliant Matt Hodges on Sharebird, and I definitely won't be the last. :)This is a comm...
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How do you tier launches not just for products, but features, modules, enhancements? With regards to the positioning a product/feature prior to a launch, how do you differentiate between something that needs a full blown positioning exercise vs when just a positioning statement will do?What's the difference between a good launch and a great launch?