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How do you manage launches for "me too" features that are table stakes in your competitive set? Do you take a different approach for these vs features that are truly differentiated?

Launch ChannelsLaunch StrategyProduct Launches
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Shana Iles
Shana Iles•
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Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 8mo
Learn more from Shana
I'm sure I'm not the first to reference Intercom's tiered launch framework by the brilliant Matt Hodges on Sharebird, and I definitely won't be the last. :)This is a comm...
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