Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 9mo
I'm sure I'm not the first to reference Intercom's tiered launch framework by the brilliant Matt Hodges on Sharebird, and I definitely won't be the last. :) This is a common problem and fortunately, there's an objective way to solve for it. You classify these 'me too' features as Tier 3s and 4s. You reserve Tier 1s and 2s for less frequent, bigger moments in your marketing calendar when you want to draw a lot of attention because you've created something truly novel and innovative. While you may ...Read More
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