With regards to the positioning a product/feature prior to a launch, how do you differentiate between something that needs a full blown positioning exercise vs when just a positioning statement will do?
1 Answer
I calibrate my approach based on the strategic stakes of the launch. Examples where full-scale positioning may be needed: Zero-to-One Features: When you’re establishing...
407 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
What are your biggest challenge is setting up a product launch process?How do you know when a product is launch ready?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?Do you approach crafting overall product messaging differently than feature launch messaging?What are action items that you always include on your product launch checklist?How early is too early to get involved in a product launch?