Have you built a beta program? What's the best way to get customer feedback -- in-product questions, surveys, live conversations, or other?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
I have, a few times! To establish a Beta program, I would work closely with customer success and product as both stakeholders are needed to keep a beta program running sm...
1693 Views
Notion Head of Product Marketing • 3y
Yes, beta programs are critical to successfully bringing products to market. First, they allow you to gather feedback from early users, which can help you identify and ad...
1726 Views
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Zendesk Director of Product Marketing • 3y
Generally at Zendesk, we like to do a mix for beta programs. Depending on the size and goal of the beta program, we’ve conducted a mix of surveys through the product + ha...
1002 Views
Salesforce Senior Director, Product Marketing • 3y
Yes! I love this question. Betas are SO important. I think all 3 are great options. It depends what you are looking for. If you're doing a large Beta (50+ customers) I wo...
781 Views
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